Snickers Puerto Rico

Another cool brand I had the pleasure to design for at BBDO Puerto Rico was Snickers. One of the most incredible things I learned from this brand is about focusing on a strategy that is timeless. “You’re not you when you’re hungry” is a campaign that has been globally marketed for years (2010 - present) , in many countries, dozens of languages and still to this day is relatable to all generations and age groups.